All campaigns, products and services active between January 01, 2023 – till now are eligible for submission as entries for the India Content Leadership 2024. For the Best Content Start-up of the year [Company] Award, entries shall be accepted from all the Start-ups which have started operating only on or after April 01, 2016
The Content Enterprise of the Year Award shall honor the publisher/publishing house/agency which supercedes the others in the Grand Score [GS]. The Grand Score of each agency shall be an aggregate of following:
GS = [No. of Entries] X 1 + [No. of Winning Entries] X 5
The verdict of the Evaluation process of the entries shall be final and binding, and the India Content Leadership Awards 2024 or its Jury Members shall not be answerable to any person or entity for the judgement.
| Weightage Across Categories | ||||
| Parameter | Content as a Product | Content as a service | Content as an enabler | Overall Content Excellence |
| Creativity & Innovation | 30% | 20% | 30% | 10% |
| Strategy & Execution | 5% | 10% | 5% | 20% |
| Content (for Overall Excellence Category in will be Content Initiative) | 40% | 40% | 40% | 50% |
| Reach | 20% | 10% | 20% | 5% |
| ROI/Results | 5% | 20% | 5% | 15% |
| Total | 100% | 100% | 100% | 100% |