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INDIA CONTENT LEADERSHIP CONFERENCE & AWARDS 2018



Content Marketing Awards - Media Specific (Offline)

In this category of awards, we wish to acknowledge the exemplary work being done in the content marketing space through traditional, non-digital media including inter-alia Television, Radio, Print, OOH, BTL, etc.



Use of powerful, unique Content at the core of a marketing campaign which was executed  through Television programs/advertisements/announcements/product-placement in shows, etc. and created an impact and produced significant results
Use of powerful, unique Content at the core of a marketing campaign which was executed in a Print Media (Daily) and created an impact and produced significant results
Use of powerful, unique Content at the core of a marketing campaign which was executed in a Print Media (Magazines, tabloids, periodicals, journals, etc.) and created an impact and produced significant results.
Use of powerful, unique Content at the core of a marketing campaign which was executed via radio programs/advertisements/announcements/jingles, etc. and created an impact and produced significant results
Use of powerful, unique Content at the core of a marketing campaign which was executed  through the Out Of Home (outdoor) advertising via Billboards/Hoardings/Posters/Standees/Banners, etc. and created an impact and produced significant results
Use of powerful, unique Content at the core of a Public Relations (image management) campaign performed for a product, service, enterprise, celebrity, etc. that created an impact and produced significant results
Use of powerful, unique Content at the core of a marketing campaign which was executed through a highly personalised communication to a well-segmented target audience via telemarketing/voicemail marketing/broadcast faxing/couponing/direct-mail/insert media/direct selling/grassroots or community marketing, etc. and created impact and produced significant results
Use of powerful, unique Content at the core of a marketing campaign which was executed through any of the Below-The-Line media channels including events, activations, live-shows, concerts, point-of-sale installations, flash-mobs, etc. and created impact and produced significant results
Use of powerful, unique Content at the core of a marketing campaign executed through Conferences, Summits, Seminars, Educational Forums, Symposia, Industry Meets, etc. that created an impact and produced significant results
Use of powerful, unique Content at the core of a marketing campaign which was executed on Cinema Sreens and created an impact and produced significant results
Use of powerful, unique Content at the core of a marketing campaign which was executed on low budget but created an impact and produced significant results
Use of powerful, unique Content at the core of a marketing campaign that created an impact and produced significant results
Use of powerful, unique Content at the core of a marketing campaign which was executed over various offline channels including ATL, BTL and Experiential media and created an impact and produced significant results


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