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INDIA CONTENT LEADERSHIP CONFERENCE & AWARDS 2018



Content Marketing Awards - Digital

In this category of awards, we wish to acknowledge the exemplary work being done in the content marketing space through digital media, channels and platforms



Most Cost-Effective Content Marketing Campaign (Digital)
Best Content in a Social Challenge 
Best Content in a Digital Campaign by/for a Financial Services/Banking Enterprise
All visibility marketing campaigns which made extensive use of digital banners, buttons, pop-ups, videos or any other form of web/mobile/social/direct/interactive digital media display to promote an idea, concept, product, service, offer, etc. and achieved significant results primarily due to a powerful, unique content at its core
Use of powerful, unique Content in a marketing campaign which was executed through social messengers such as Facebook messenger, InMails (Linkedin), Whatsapp, Skype, Hangout, Hike, WeChat, Viber, etc.
Use of powerful, unique Content at the core of a well-targeted and coordinated communication campaign (text, images, infographics, newsletters, video, etc.) that used email marketing as a tool for promotion of an idea, concept, product, service, or offer and achieved significant results
Use of powerful, unique Content at the core of a campaign that promoted ideas, concepts, products, services, or offers by enhanced/promoted visibility in search results on search engines, social media platforms, app stores, marketplace websites or apps, online classifieds and/or affiliates and achieved significant results
Use of powerful, unique Content at the core of a campaign executed on any of the social media platforms which promoted ideas, concepts, products, services, or offers, and achieved significant success in terms of visibility, branding, buzz-creation, and/or ROI
Use of powerful, unique Content at the core of a campaign which used video as a format to promote ideas, concepts, products, services, or offers, and achieved significant success in terms of reach and impact
Use of powerful, unique Content at the core of a advertising/marketing campaigns which were executed in the form of text, graphics, video or any other interactive activity through the digital channels viz. web, mobile, social media, messengers, etc. and achieved significant success (attained extensive organic circulation and propagation by the end users)
Use of powerful, unique Content at the core of a original web commercials which premiered online to advertise a product or service, adapted the traditional television format for the Internet and achieved significant success 
Use of powerful, unique Content at the core of a digital media marketing campaign which engaged the target audience in a creative manner to achieve significant results
Use of powerful, unique Content at the core of a  digital marketing campaign which had an innovative, novel content
Use of powerful, unique Content at the core of a Digital Media Marketing campaign which led to significant results in terms of reach /visibility / clicks / views / shares / likes / registrations / affiliations / readership / sales / ROI, etc.
Use of powerful, unique Content in a digital marketing campaign which was executed across multiple digital channels and platforms in a seamless, integrated and coherent manner
Use of powerful, unique Content at the core of a mobile marketing campaign which engaged the target audience in a creative manner to achieve significant results
Use of powerful, unique Content at the core of a mobile marketing campaign which had an innovative, novel content
Use of powerful, unique Content at the core of a Mobile Marketing campaign which led to great results for a business in terms of reach /visibility / clicks / views / shares / likes / registrations / affiliations / readership / sales / ROI, etc.
All original mobile advertising/marketing/promotion campaigns which were creatively executed through any mobile platform based program such as apps, messages (text or multimedia), social media on mobile, gadgets/gears, barcodes, QR codes, coupons etc. and achieved significant results  primarily due to a powerful, unique content at its core 
Use of powerful, unique Content and concept to engage the target group through online/mobile gamification methods and generate significant results
Use of powerful, unique Content at the core of a influencer led marketing campaign which made use of a powerful, unique content to communicate with the target group to drive favourable results
Any digital marketing campaign which was executed on low budget but created an impact and produced significant results primarily due to a powerful, unique content at its core
Use of powerful, unique Content at the core of an outstanding Digital Public Relations (image management) campaign performed for a product, service, enterprise, celebrity, etc. that achieved significant results 
Use of powerful, unique Content at the core of a marketing technology tool which enables and/or automates the process of content delivery from the developer to the audience through digital channel(s) in an effective and impactful manner
Use of impactful content through digital initiatives, programmes, products, and service that have had a tangible effect in bridging the digital divide at an affordable cost
Use of animation and/or motion graphics (content) through online experiences produced on behalf of a brand that integrates animated/graphical format in a seamless, superior way that enhances the end-user experience.
Short films, commercials and/or videos that premiered on the Internet and promoted brands, products or services for commercial purposes while delivering relevant content


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